So that you can go further toward victory in meeting your goals in a mission statement. Let's define where you are now and where you hope to be. Have you composed a realistic evaluation?
Planning entails what you need to accomplish to get from
point A to point B at several levels and some simultaneously.
It is amazing how so many individuals do not respect or recognize the science required to even complete the first few steps. Sadly, the opportunity is lost finding the value of good planning!
How do you describe this effort for the maximum benefit and achievement of all participants in the process?
Your team takes ownership of the mission statement, its completion and consequently shares in the results.